By Katharina Kirchhoff

ISBN-10: 3656892997

ISBN-13: 9783656892991

Essay from the yr 2014 within the topic English Language and Literature reports - Literature, grade: 1,0, loose college of Berlin (Englische Philologie), language: English, summary: The twenty-first century heroine fights in a Prada costume, within the jungle of huge towns, no longer for international peace yet for discount buys.
Today’s heroines even have to be flexible to satisfy the necessities of post-feminism, pop culture and neo-liberalism: they paintings, they take care of acquaintances, they must struggle for Mr.Right (so they don’t prove as a spinster eaten through cats), they do Brazilian Waxing and most significantly, they store. whilst Helen Fielding’s Bridget Jones acknowledged that she had made up our minds to “go buying and forestall obsessing” (Fielding eighty) it appeared as though a wall used to be pulled down and ladies in "Chick Lit" went purchasing as though there has been no the next day. due to charge cards, there's certainly no restrict. at the one hand, these ladies are normally informed and self sufficient with a fantastic source of revenue, yet nevertheless they get into debt for the most recent Hermes shawl to accomplish an awesome that is propagated in pop culture.

Here the query emerges: What value does the style and wonder have for girls within the twenty first century? This essay will resolution that question, proving that whereas the style and sweetness in addition to post-feminism propagates the commercial independence of ladies and, in connection, substantial consumerism as an emblem for the liberation of ladies, buying in its place displays the subliminal oppression of ladies by way of the marketplace. The history and theoretical framework for this thesis is supplied by means of Angela McRobbie, one of many major feminist theorists of the twenty first century, who states that the style and wonder “appears to displace conventional modes of patriarchal authority” (McRobbie 61). My item of research is Sophie Kinsella’s "Chick Lit" novel "Confessions of a Shopaholic", as to the heroines in "Chick Lit" procuring is a vital and crucial a part of their lives and is gifted that allows you to create one’s id, in line with the beliefs of pop culture lower than the tips of the style and wonder industry.

"Chick Lit" heroines are usually provided as fashionistas who outline themselves by means of the garments and types they put on constantly desperately attempting to end up their individuality and to substantiate their identification. loose and over the top procuring is wear a degree with liberation and emancipation, as "Chick Lit" fashionistas are economically self sustaining operating girls. this can be the place the point of post-feminism comes under consideration, because it is going hand in hand with neo-liberal principles like freedom via financial independence, individuality and competition.

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Even a Blind Chick Sometimes Finds A Bargain. Analysis of "Chick Lit" in Relation to Post-Feminism and the Market: On the Example of Sophie Kinsella’s “Confessions of a Shopaholic” by Katharina Kirchhoff


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